# Why Law Firm Google Ads Cost So Much Per Click

**URL:** <https://vsourcecode.discourse.group/t/why-law-firm-google-ads-cost-so-much-per-click/25>\
**Category:** Knowledge Base\
**Created:** [May 21, 2026, 3:32pm UTC](https://vsourcecode.discourse.group/t/why-law-firm-google-ads-cost-so-much-per-click/25 "2026-05-21T15:32:40Z")\
**Posts on this page:** 1\
**Page:** 1

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**Post date:** [May 21, 2026, 3:32pm UTC](https://vsourcecode.discourse.group/t/why-law-firm-google-ads-cost-so-much-per-click/25/1 "2026-05-21T15:32:40Z")

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> **[Why Law Firm Google Ads Cost So Much Per Click](https://vsourcecode.com/kb/why-law-firm-google-ads-cost-so-much-per-click)**
>
> PI keywords at $80 per click. Quality Score 4 means you pay 3x more than the firm next door. Here is the real cost breakdown and the fix.